The best ways to market are changing rapidly. This is especially the case because consumers are changing. As more millennials become customers, techniques need to adjust so they will be encouraged to purchase products and services. This article explores the subject in further detail by providing a guide to marketing towards millennials. 1. Inbound marketing…
Most businesses now know they need to be involved in social media marketing. Getting things right with digital marketing though isn’t as easy as it may look. Therefore, this article considers some of the things you need to do to get the results for your business that you need. 1. Treat every social media network differently…
If you’re selling a product on Amazon, you need to understand their algorithms and their platform. The biggest mistake most people make starting out with Amazon is this. They hear SEO and they automatically think of Google. SEO is different on Amazon because it is a transactional platform. Every query is related to a product…
There are many people who say negative SEO isn’t real but that’s the equivalent of saying that identity theft isn’t real. Of course, it happens, and a lot more frequently than people like to admit. Think about it. If manipulating certain variables on your website or within your content can result in a ranking penalization,…
How can you get the most out of your Google Shopping Product Listing Ads (PLAs) without spending too much? The short answer is: By using search intelligence. But what is search intelligence? How does it work and why will it increase your sales? PLAs are dominating the digital market, and they have taken over the…
Instagram’s content used to be displayed chronologically and marketers, in particular, got used to this type of prioritization. It was easy to manipulate and keep specific content in the top of user feeds. In early 2018, Instagram introduced a new algorithm that would change all of this, and not everyone was happy about it. Algorithms…
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