Most “solopreneurs” and small business owners know that a social media presence is a must for growing a business. And almost certainly, business owners with small budgets have learned the basics of using social media sites and are working on building an army of followers. The go-to philosophy behind increasing your audience translates something like this:…
Social media, like hot cakes, are an in-demand tool for most business managers and marketing specialists. The platform which began with the motive of sharing moments and memories with near and dear ones has emerged as one of the most sought portals for advertising and promoting products. This can be attributed to the success of…
Episodic content is one of the new buzzterms in marketing today. As companies and organizations compete for the limited time and attention of their would-be customers, they’re looking to leverage what they currently know about the psychology of the viewer. Episodic content involves telling your brand’s story or otherwise engaging with an audience over multiple…
When search engines began punishing online marketers for things like keyword-stuffing and back-link farming, content marketing went to the head of the class of online marketing. Publishing original content in some ways became the new search engine optimization. Jamming in a bunch of keywords and going crazy with backlinks began to give way to attracting…
Compelling content isn’t easy to just whip up. There is no secret recipe or content bank to visit. It comes from emotion, a real, gut-touching inspiration that connects people to the words they read. All decisions are based on how people feel, especially purchasing decisions. Examine content that hasn’t been converting, and it probably lacks…
What are the elements of an outstanding blog post that serves to drive traffic and engage readers? Despite the reservations that beginner bloggers may have, it does not take too much time or effort to create accessible, enticing posts. Keep these key ingredients in mind as you embark on your journey to create an actionable…
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