“Content marketing” has become such a buzz-phrase that it might have businesses confused about where to start. There are various ways to apply content in your marketing plan, and when you consider social media, the implications of material on your current messaging, and other means by which a business reaches an audience, it can seem…
Years ago, there was an airline that provided its first-class passengers with, among other perks, complimentary issues of “Playboy” magazine. Forget what you might think of the appropriateness of that practice for a moment and consider why the airline stopped doing it. It wasn’t because of political correctness, which today would prevent such a thing…
A few years back, when the internet became the world’s primary source of information, a few new buzzwords popped into the business world’s vocabulary. They were in phrases such as “content marketing” and “inbound marketing.” They sounded foreign then but are familiar now. Still, some businesses and individual marketers don’t seem to have a firm…
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