It can be incredibly discouraging to take a look at your email analytics and find that your open rates aren’t nearly what you were anticipating. What happened? Well, it could be many things. The good news is that there are ways to improve the chances of having your marketing emails opened. Let’s explore some of…
Automation has become a vitally important part of most industries and marketing is no different. Every day it seems like new, innovative automation tools are becoming available for marketers to utilize. However it is important to know what these tools should and should not be used for. How Automated Marketing Tools Can Help 1) Organization…
Social networking sites are proving to be a boon to businesses that utilize them with consistency and organization. It seems as soon as one has become established, another one is visible on the horizon. One of the newer social networking sites to arrive on the scene is Pinterest. Is Pinterest a site that can be…
Promoting a non-profit can prove to be a special challenge: while for-profit organizations often have many resources they can invest into marketing and promotions, non-profits often have multiple places where every dollar could go. That makes it crucial to minimize costs when promoting your non-profit organization, or you may not be up and operating for…
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