“Content marketing” has become such a buzz-phrase that it might have businesses confused about where to start. There are various ways to apply content in your marketing plan, and when you consider social media, the implications of material on your current messaging, and other means by which a business reaches an audience, it can seem…
Content marketers rely on their ability create relevant, timely content. And there’s no harm in that. But capturing an audience based on one particular moment in time means that once that time has passed, the content’s usefulness has also passed. You publish one thing, and there’s a one-time payoff. That means there’s value in creating…
One of the challenges content marketers face is the necessity to consistently come up with fresh content. One of the easiest ways to do that is to recycle content by re-using what has been used already. The concept seems simple at face value: You use content you’ve already published but in a new way, which…
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