Launching a product instead of a brand is a common mistake made by entrepreneurs. They focus on introducing something new or an improvement to similar products without taking the necessary time to build and introduce a new brand to the public instead. Although people like to save money wherever they can, most are willing to…
Expos and trade shows are excellent venuesto network, see new products, and take advantage of special prices offered by vendors. If you arrive at an expo without a plan, however, you may miss out on exciting new technology and opportunities to save money. Here are five steps designed to help you get the most out…
Even with the rise of online and mobile shopping, consumers still make a substantial amount of purchase decisions in a physical retail store. This is an important consideration as managers are planning their store layout and design. How do you approach your retail design with the best sales optimization? Here are some practices and tips…
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