Questionnaires are an invaluable market research device for learning more about your readers, customers, or membership base. Thanks to the proliferation of free, web-based survey tools, performing survey research is easier than ever. Despite these tools’ incredible ease of use, creating an effective survey still requires careful, considered thought. Mistakes often arise when a questionnaire…
Content writing is a valuable skill. Whether writing for yourself or a client who has a need for fresh content, it never hurts to improve. Here are four tips for creating good content. Don’t: Forget to research When you’re providing people with information, it’s important to get your facts right. You don’t want to get…
Unlike keyword strings, which require each different variation to have its own separate page, keyword clusters use related keywords to attract people who are searching for related terms, which decreases the likelihood of you losing a potential customer because of a keyword string you missed. Although many bloggers and websites still depend on keyword strings,…
Getting your content seen is only half the battle. The attention you’ve worked hard to capture can all-too-quickly be lost if you don’t provide precisely what your audience is looking for. But what does your audience care about? What do they know, not know, and want to know? Intuition and guesswork aren’t enough, and you…
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