Unlike keyword strings, which require each different variation to have its own separate page, keyword clusters use related keywords to attract people who are searching for related terms, which decreases the likelihood of you losing a potential customer because of a keyword string you missed. Although many bloggers and websites still depend on keyword strings, keyword clustering is more efficient and more comprehensive. Clustering combines a complex web of interrelated and in-depth concepts and, therefore, has a higher degree of success than keyword strings. Although keyword clustering isn’t a new concept, it has a greater utility and more widespread usage in recent years.
Keyword clustering is basically just compiling different keywords into groups to give your website a more cohesive theme and flag your website as one that fits the search terms more completely. It can either use a common modifier in combination with your search term or search engine results similarities. Using keyword strings can be challenging because there are hundreds of combinations to think of. However, there are programs that you can use to create clusters that best reflect your website. Some programs, rather than revolve around the cluster around the main term, have their own categorization that shows the preponderance of URLs that those terms could trigger. You can also use programs that allow you to designate soft and hard clustering to determine how closely related terms should be in a cluster.
Clustering keywords makes it easier to create a broader net in your internet presence. By combining words and phrases into related clusters, your website will show up in web searches to people who otherwise wouldn’t know about it. Furthermore, clustering can show you an aspect of your website and its appeal that never occurred to you before. A certain cluster can attract a cohort of customers that perhaps aren’t the cohort that you were marketing to and to whom you can cater your online experience. This benefits your online presence and profitability by extending your base to larger and disparate groups.
Rather than copy the groups from other websites, it’s better to research and create your own groups based on the desires of your customer base and what they react well to. Keyword clustering is just another method of making sense of the concepts that you come in contact with during your market research. Rather than being a magic bullet for your SEO needs, it’s a tool that, much like keyword strings, depends on the accuracy of your research to be as effective as possible.
Keyword clustering improves your SEO by searching page by page for phrases rather than a single phrase. It improves your ranking on search engines, and it improves your ability to compete with people who are already using this method. Although before, a laser focus on a particular aspect or phrase from your website would improve your traffic, these days a diversity of phrases improves your chances of competing with other brands and websites. Therefore, keyword clustering is the way to make your website more competitive and more comprehensive. It improves the specificity of your content and therefore makes your website serve its purpose better.