Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
Most business owners will be familiar with the concept of search engine optimization (SEO) for their company’s website. However, many may not know exactly what it means or what it entails. Indeed, there are a number of common misconceptions and misunderstandings surrounding SEO, such as: 1) The SEO process always remains the same. One of…
Link building is an important part of SEO. Without authoritative links pointing at your site, your optimization efforts are nil. Search engines specifically look for these links and consider them in their advanced algorithms when determining SERPs. The thing is that it can be difficult to earn the type of powerful links that really benefit…
Many brand marketers and business owners wait until the end of the year or the beginning of a new year to revisit their current marketing strategy. They look at the end of a year/beginning of a new year as the perfect opportunity to review how their existing marketing initiatives are working. Savvy brand builders don’t…
Social media marketing is an essential trend for all types of businesses. Small businesses though can get significant benefits from using social media for a variety of reasons. Therefore, this article looks at the subject in greater detail. 1. Social media traction can boost SEO As a small business, it’s likely that you have a…
Understanding searcher intent can be difficult but it is a necessary part of modern SEO. Searcher intent is the motivation behind the keyword query. Understanding what that motivation is and how it is being applied allows to you to make your keyword strategy more intuitive. This falls in line with what the major search engines…
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