Nearly 100 hours of videos are uploaded to YouTube every minute. How can users help their video shine in the midst of so many other, more popular videos? As with blogging and website traffic recommendations, SEO (Search Engine Optimization) is the best way to bring viewers into your video universe. Since, like Google, YouTube is…
Business owners planning to upgrade their company’s brand design should not overlook the importance of local SEO in their re-design efforts. Understanding how local search engine optimization influences any design tweaks is crucial for brand builders who don’t want to do more harm than good with a website re-design. If you are a business owner…
SEO is vital for the success of any business and it can be difficult to find your rhythm. Learning the complexities of SEO and what works for each individual business can take a little time. Unfortunately, time is not something most startups have to spare. Significant amounts of money and effort have already been invested…
There are many people who say negative SEO isn’t real but that’s the equivalent of saying that identity theft isn’t real. Of course, it happens, and a lot more frequently than people like to admit. Think about it. If manipulating certain variables on your website or within your content can result in a ranking penalization,…
It is almost impossible to avoid duplicating content on the web. Matt Cutts, from Google, reckons 25 to 30 percent of all content is duplicated. Google does not recognize duplicated content as spam but it can result in content being filtered out and omitted from search results. Plagiarism, on the other hand, can be detrimental…
Content marketing has unrivaled power to drive an online business forward. Done properly, it can generate impressive returns for an attractively modest investment. But in any lucrative sector, you’ll be up against stiff competition, and that means your content needs to be of the highest quality. Can your business produce this content using your current…
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