SEO is vital for the success of any business and it can be difficult to find your rhythm. Learning the complexities of SEO and what works for each individual business can take a little time. Unfortunately, time is not something most startups have to spare. Significant amounts of money and effort have already been invested and at least a small return is typically needed to stay afloat. Most startups are under considerable budget constraints, which is a powerful motivator to get SEO underway. However, any business owner knows that SEO takes some time and it is not the place to cut corners. Utilizing questionable tactics or cutting corners when it comes to SEO for your business is just plain dangerous and you shouldn’t do it. There are, however, some tips and tricks that you can use to speed things along and start seeing some of that revenue that your startup so badly needs.
Focus On Fundamentals
SEO for startups is basically the same for large corporations, which is part of the problem. Startups don’t have the same funding options to finance their efforts. It is crucial to get the fundamental elements correctly in place to avoid potential problems that can slow future growth. With this information in mind, it is important to understand that search engines can’t and don’t attempt to differentiate between the size of companies when awarding rankings. What they do consider are five site related elements. These elements include the accessibility of your site, the quality of your content, optimization essentials, user experience and audience engagement.
Turn FAQs Into Blog Posts
With the new focus on intuitive search, this is a fantastic way to isolate some of those long-term semantic search phrases. It gives the audience answers to questions they ask most about your product or service while giving you a great way to post fresh new content as well. Take it seriously and incorporate video and infographics into the content because that will help increase views and the audience’s time on your site.
Utilize Facebook Ads
Facebook currently has over two billion monthly active users so it’s a fantastic lead pool. Their ads aren’t free, but they do work fast if they are set up correctly and they will pay for themselves. The ads are designed to be user-friendly and there are many different types. This means you can set up an ad specifically to drive traffic to your site. Just make sure that your “About” tab is filled out completely because that helps tell Facebook what type of traffic to send your way. If your ad pops, the traffic will come.
Complete Google My Business And Post Reviews
It is important to ensure that your Google My Business information is filled out. This is a free resource that allows Google to send organic traffic your way, so utilize it. Google My Business pulls from this information pool first when returning queries. This will help you catch some of that overflow and local traffic who searches “blank near me” and it will help strengthen your local SEO.
Automate Repetitive Tasks
This is important because it can save you a ton of time and resources. However, you must be careful about which tasks you decide to automate. There are some tasks that just need personal attention. You can set up automatic notifications for broken links and automate image resizing. Things like this will save you valuable time that you can use to focus on creating incredible content and strategic decision making.
As a startup, maximizing your returns while using the least amount of capital should always be your number one priority. Unfortunately, many businesses see SEO as an area where they can skimp and be successful. Unless your product is one-in-a-million and everybody just has to have it, you are going to have to invest in SEO. But, with the strategies outlined above, you should be able to maximize your ROI quickly and easily while skyrocketing your traffic and staying on budget.