Most business owners will be familiar with the concept of search engine optimization (SEO) for their company’s website. However, many may not know exactly what it means or what it entails. Indeed, there are a number of common misconceptions and misunderstandings surrounding SEO, such as: 1) The SEO process always remains the same. One of…
Business owners planning to upgrade their company’s brand design should not overlook the importance of local SEO in their re-design efforts. Understanding how local search engine optimization influences any design tweaks is crucial for brand builders who don’t want to do more harm than good with a website re-design. If you are a business owner…
SEO is vital for the success of any business and it can be difficult to find your rhythm. Learning the complexities of SEO and what works for each individual business can take a little time. Unfortunately, time is not something most startups have to spare. Significant amounts of money and effort have already been invested…
There are many people who say negative SEO isn’t real but that’s the equivalent of saying that identity theft isn’t real. Of course, it happens, and a lot more frequently than people like to admit. Think about it. If manipulating certain variables on your website or within your content can result in a ranking penalization,…
How can you get the most out of your Google Shopping Product Listing Ads (PLAs) without spending too much? The short answer is: By using search intelligence. But what is search intelligence? How does it work and why will it increase your sales? PLAs are dominating the digital market, and they have taken over the…
It is almost impossible to avoid duplicating content on the web. Matt Cutts, from Google, reckons 25 to 30 percent of all content is duplicated. Google does not recognize duplicated content as spam but it can result in content being filtered out and omitted from search results. Plagiarism, on the other hand, can be detrimental…
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