The warmer weather of summer means more consumers are out and about. But being out of the house doesn’t guarantee they’re in the mood to buy. Because so much travel occurs during this season, plenty of businesses struggle with slower summer sales. If you want to avoid a summer slump and keep your sales strong,…
If you want to get the most from any marketing effort, it’s vital you learn to write compelling sales letters that grab your prospects’ attention in a powerful way. When people face many distractions each day, you will want to find a way to stand out unless your goal is to get lost in the…
Now that society has entered the digital information age, there has been so much marketing effort put into social media that people have forgotten the original sales letter. The sales letter really started it all. People often assume that because everything is digital there is no need for an original sales letter or that it…
The practice of writing sales letters and incorporating them into your conversion strategy is not dead, but it is quickly becoming an elitist sport. Many paid sales professionals and marketing strategists would argue that the ROI is not worth the time it takes to write it. That is, perhaps, due to the inadequacy of the…
If you are in the process of creating an online presence for your business, building your email list or doing business online, you’ve probably heard of sales funnels. But what are they? How do you use them? Can you create them yourself, or do you need some kind of sales funnel guru? If you have…
Are you pouring your heart into your blog and still not getting any traffic? It’s frustrating when you take time to produce quality content and it doesn’t get any views. It can feel like you are wasting your time. After all, a blog that isn’t getting any traffic can’t be good for business. If no…
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