As the amount of web content exponentially increases, how can you ensure your web content gets noticed? There are general rules for creating web content that most people follow. But only following these tried and true rules leads to a large portion of web content that all looks the same. How can you make your…
Whether you are writing content for your own blog or for someone else, you want to make it as high-quality as you can. By improving your skills, you can boost traffic, sales, and your following. Here are three things that might be missing from your content. 1. SEO SEO, or search engine optimization, is the act…
It’s long been said that people like to do business with people they know. That has resulted in a long history of businesses trying to get to know potential customers and clients. But the dawn of content marketing made possible a customer-relationship tool that businesses hadn’t always had access to: letting the customer get to…
One of the key benefits of having a content calendar in place for your medical marketing team is the ability to have a structured workflow. You know who is responsible for doing what as well as when the task is due. It also allows you to visualize how and where the content will appear for…
Writing is hard enough without worrying about how many people will read it or how those people will feel about it. Content writing is the first step to ensuring success for any website or business in the online world, and it’s important to make sure that you keep the following rules in mind when writing….
Agencies and self-proclaimed gurus always talk about how social media marketing is key to increasing traffic to any website. There is certainly truth to this, but there is a lot that goes unsaid. What social media channels are being used? What kind of traffic is being sent to the site? Is this increased traffic doing…
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