Social media, websites and email inboxes are saturated with marketing messages, which most people will only scan briefly and quickly forget about. To stand out among the many marketing messages your intended audience will see every day, you need to find ways to reinforce the most important points in your marketing material. Here are five ways to reinforce your marketing message.
Paint a Picture
Fear is a powerful motivator that has a huge impact on buying decisions. Often, the most successful sales strategy is one that provides emotional relief to the customer by first reminding them of something they fear, and then providing a product that reduces their fear. For example, if you are selling smoke detectors and fire alarms, you might begin your sales pitch by reminding customers what can happen if there’s a fire in the family home. Painting a mental picture of the scenario provokes an emotional reaction and sets the stage to introduce your product.
Images, photographs and other visual representations can also be used to provoke an emotional reaction. Taking the example above, you might decide to emphasize the dangers of fire by using a photograph of a building that has burned down. Alternatively, you may choose to add an image of a smiling family standing next to their immaculate home. You could also use both images together, as the contrast between a negative and positive image can be striking and memorable.
Create Sound Bites
Sound bites are succinct and memorable phrases that will stick in the minds of your audience. A single sentence or phrase can be extremely powerful when promoting your business and products. Make it memorable by using words that evoke a feeling or have some meaning to your audience. Use your sound bite as often as possible, adding it to your website content, promotional material and your social media messages. You could even use your sound bite as a hashtag to help spread your message.
Video sharing websites like YouTube allow businesses to showcase their products and demonstrate how to use them. Creating videos and sharing them online helps to build trust and familiarity with potential customers. In addition, giving presentations and webinars about topics related to your products can help to establish your reputation as an expert, while also giving you another opportunity to use your sound bites.
Social media, forums and question-and-answer sites, such as Quora, are filled with people asking for advice, which gives you a great opportunity to guide potential customers to your website or product page. Spend some time responding to questions that relate to your area of expertise and provide a link to your products. Never use more than one link, as this will be seen as spamming. Try to give a thoughtful and useful response to questions, as this will also help to build your authority.
Consumers are bombarded with marketing messages all the time, which means that you need to make your promotional material stand out in the crowd. Painting a mental picture, using imagery, creating sound bites, giving demonstrations and answering questions online will all help to reinforce your marketing message.