Google’s plans to switch to a mobile-first platform are impending, but what does mobile-first really mean? How does that platform-switch affect rankings and change the game for all types of websites? When will this change be fully implemented? When Google says mobile-first, what they mean is this: rankings are going to be dependent on accessibility…
The main purpose of your website is to capture email addresses. This is often more important than selling a product since a person on your email list can be marketed to repeatedly. A typical way to get a sign up is to offer some kind of giveaway. A visitor can download a free report or…
Does your business have a digital marketing strategy? The answer is almost certainly yes. With so many businesses focused on digital marketing, there’s a big opportunity in promotional products. You can use this underutilized marketing channel to engage directly with fans and prospective new customers. Studies show that 70% of consumers will be glad to…
Writing content is a valuable skill. Being able to write in a way that attracts readers, clients, and buyers is something that could earn you money in your free time. Here are five mistakes you might be making when writing content. 1. You go off-topic When you’re writing content, you want to stay focused on…
Over the past decade, the digital age has continued to provide businesses and industries with an increasing amount of data. When viewed properly through modern data visualization methods, this data can give a business a wide range of benefits to better understand their business and industry. There are four main benefits of data visualization that…
Most “solopreneurs” and small business owners know that a social media presence is a must for growing a business. And almost certainly, business owners with small budgets have learned the basics of using social media sites and are working on building an army of followers. The go-to philosophy behind increasing your audience translates something like this:…
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