Instagram’s content used to be displayed chronologically and marketers, in particular, got used to this type of prioritization. It was easy to manipulate and keep specific content in the top of user feeds. In early 2018, Instagram introduced a new algorithm that would change all of this, and not everyone was happy about it. Algorithms…
Customer acquisition is an ongoing challenge for many business owners. Whether you are trying to build a successful online e-commerce business or you want more local customers for your brick-and-mortar store, attracting new customers can feel like a never-ending battle. One way to improve your customer acquisition efforts is to develop a multi-pronged approach to…
Email marketing has consistently remained an effective way to develop long-term relationships with your audience. However, while email can be used to develop a relationship, it is often a challenge to secure subscribers. Most people are inundated with emails, so they are reluctant to subscribe to new lists. Simply building a newsletter will not be…
Pinterest presents an excellent opportunity to drive traffic to your website, product, or service, but only if you know how to take full advantage of all that the platform has to offer. By taking the time to familiarize yourself with all of the tools and techniques available, it is possible to gain an edge that…
Content marketing is more than just a passing trend. Consumers are smart, and they want to be informed; that puts content marketing at center stage in 2018. Marketing strategists have caught on to the fact that consumers are done with the hype. People are busy, and their time is valuable, so if you want to…
Branding is the totality of experiences that customers or prospects have when they interact with your company, its products or its services. When it comes to branding, perceptions about your business are as relevant as specifications and facts. Effective branding messages elicit emotional responses that cause audiences to trust and remember your business. Have you…
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