Customer acquisition is an ongoing challenge for many business owners. Whether you are trying to build a successful online e-commerce business or you want more local customers for your brick-and-mortar store, attracting new customers can feel like a never-ending battle.

One way to improve your customer acquisition efforts is to develop a multi-pronged approach to attracting new leads. Creating a multi-pronged approach allows you to double down on what works and tweak those outreach methods that offer less than satisfactory results. If you want to learn how to accelerate your customer acquisition rate, integrate the following growth tips into your business development strategy.

Lead Conversion Strategy

Smart content marketers create a detailed lead conversion strategy for their brand. They outline lead conversion triggers and optimize their marketing efforts across multiple platforms for maximum sales. Understand lead conversion triggers in everything from email marketing to visual marketing is essential if you want to increase your content marketing return on investment.

Customer Review Optimization

Customer review optimization is critical for brands. Testimonials have a considerable impact on consumer choice and a willingness to choose one brand over another. If you want to maximize the potential of your online reviews, make sure you share your positive reviews in multiple locations and on a variety of social media platforms.

Video Marketing

Video marketing is an essential element of effective content marketing. Especially with today’s mobile-enabled consumers with short attention spans, video is critical for brand outreach. Understand the types of video content your target customers are looking for and offer your video content on multiple platforms, not just on YouTube. Create a myriad of video types including unboxing videos and explainer videos. Share your videos on social media networks as well as on discussion forums. You can even add your latest video’s URL to your email signature to attract more attention. Developing a diverse video marketing strategy will help you connect with the smartphone-enabled consumer and increase your SEO for video content too.

Learning how to accelerate your customer acquisition rate the right way helps you build a stronger business and grow your customer list at the same time. Work on developing a diverse customer acquisition strategy, and you’ll suffer fewer ebbs and flows in your company’s sales rate. What are your thoughts? Will you be making a concerted effort to attract more customers to your business this year?