First impressions are everything. You only have about minute to capture your audience’s attention before their minds start to drift. An effective opening is perhaps one of the most important elements of any presentation. Here is how you can make the most of your first 60 seconds: 1. Tell a story that captures your audience….
If you do only one thing this year to increase the effectiveness of your social media marketing, integrating video into your customer acquisition strategy is a must. More potential customers are consuming video than ever before, across multiple platforms and in multiple formats. From long-form video on Instagram’s recently launched IGTV to short-form videos in…
Face it: marketing is an essential part of every business. Whether you have a brick-and-mortar chain or a small service website, there is no business without marketing. Marketing allows consumers to find your business and spread the word to other potential customers. Marketing takes many forms, especially today, and includes content marketing, social media marketing,…
It is almost impossible to avoid duplicating content on the web. Matt Cutts, from Google, reckons 25 to 30 percent of all content is duplicated. Google does not recognize duplicated content as spam but it can result in content being filtered out and omitted from search results. Plagiarism, on the other hand, can be detrimental…
Social media marketing is one of the most effective means of marketing today. Social media marketing is one of the few forms of advertising that enable companies to use highly effective user-generated content as ads. Social media platforms have solid analytics which will come in handy for A/B testing campaigns. Although the most popular social…
As you pursue customers through product sales pitches, you may recognize that it takes more than providing the data to convince customers of the sale. Even if customers are aware of the features of your product, it may take a little more to make them pull the trigger. One of the core components of your…
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