As you pursue customers through product sales pitches, you may recognize that it takes more than providing the data to convince customers of the sale. Even if customers are aware of the features of your product, it may take a little more to make them pull the trigger. One of the core components of your product sales capability is your product demo. How do you optimize this process to be as effective as possible? Consider the following tips and practices.
Develop a Strong Purpose for Your Demonstration
Before developing and outlining your presentation points, consider the primary goal you want to achieve. How are you going to connect with the customer? Where will you locate your sales funnel? What impression do you want the presentation to give? These are questions that will help you further develop your presentation blueprint and identify which points you want to attack.
Recognize the Value of Time
If you are recording your demo, then have it cut to the chase and be time-efficient. Recorded demonstrations have a clear purpose and drive the point home when it comes to outlining the features of the product. Remember to connect the value points of the product to applications relevant to the audience. If your purpose is to engage people in a conversation, then add a deeper layer of information and specifics to your presentation.
Pre-Plan Your Presentation
Once you understand the fundamental goals and direction you want to steer your presentation towards, you can run some test trials. Ask yourself what vehicles and modes of delivery will best translate the message. You may test out many platforms, from a live video conference, PowerPoint, Google slides, or Prezi. Practice your presentation on your preferred platform multiple times ahead of the scheduled date.
Develop and Review Your Script
People usually perform live and recorded demonstrations with the aid of scripts or written notes. If you are taking the live demo approach, then study and research your text thoroughly. As you run live demonstrations, you can make minor adjustments to make your presentation more persuasive. If you are doing a recorded demo, remember that your audience is likely to expect a cleaner, higher-quality presentation and level of production. Having a script can help you best prepare a recorded presentation to be of the highest quality possible.
Writing a script can consume a lot of time and resources initially, but the rewards can be prominent. Try to record one of your live demos, take notes on it, and break them down into components you can analyze and compare as you make additional recordings. These will be benchmarks with which you can make improvements and adjustments.
Create Individual Audio and Video Recordings
Every component of a presentation can be planned out in advance. If you want to perfect your presentation, then adopt this as part of your practice. Start by recording and prepping each part of your presentation ahead of time before you compile it all together. This includes the audio, picture, colors, and technical settings. With proper editing, you can cut out errors or pausing that may occur as you transition from one topic to the next. A video recording can be processed effectively once you know how to edit out unnecessary parts.
The effectiveness of your product demo hinges on how well you plan it out in advance and what value you present to customers. These are some of the steps that can help you mold your presentation into the direction you want. By defining your purpose, making preparations in advance, and performing the necessary review procedures, you can set up the most optimized product demo.