As you pursue customers through product sales pitches, you may recognize that it takes more than providing the data to convince customers of the sale. Even if customers are aware of the features of your product, it may take a little more to make them pull the trigger. One of the core components of your…
Customer-focused marketing puts the needs of the customer first and enhances their overall experience of using your company. By using this approach to marketing and other business activities, you improve customer satisfaction and increase the potential for recurring sales, word-of-mouth recommendations and positive reviews. Here are the four principles of customer-focused marketing. Target the Right…
Marketing strategies vary greatly depending on the type of campaign, company, audience and products involved. However, all successful marketing campaigns are built on three underlying principles that govern how each strategy operates and how it will appeal to the target audience. Here are the three underlying principles of all successful marketing strategies. Segmentation Market segmentation is used…
The YouTube description box is the most overlooked field when it comes to optimization. So many people either leave this field blank or throw a few random words in here. This essential feature on YouTube can help your video rise in the rankings and drive conversions on an everyday basis. Putting a little thought into…
Anyone who has a website or a blog that is monetized has heard of the Google Panda Algorithm. They may not be all that familiar with what it is, or how it affects them, but it is not a foreign term. The Google Panda is actually a change to the original algorithm which was released…
If you wear jewelry at all, you undoubtedly have some old and unused gold pieces in your home. Gold also exists in other common items, such as coins, medals, and even electronics. Most people have more gold sitting around than they realize. If you devote a few hours during the weekend to search your home,…
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