Whether you’re a startup wanting to increase your thought leadership status or a freelance writer wanting to build your client list, sending a curated newsletter is a powerful way to achieve your goals. Curated newsletters let you link to helpful content within your market sector, without having to create the content yourself. Now thanks to an up-and-coming startup called LetterFuel (letterfuel.com), creating and sending your curated newsletter is super easy.
Getting started with LetterFuel is easy (you don’t even need to sign up for it!). Just choose a name for your newsletter, upload your logo and background image, create a description for your newsletter, and pick a color scheme. Once you have completed the initial set-up of your newsletter, you have the option of downloading a Chrome browser extension to make adding links to your newsletter super simple. Once you’ve completed these steps, your email newsletter is ready for curating. Choose the links you want to share with your target audience (tools like RightRelevance.com or NewsLookup.com are great for finding content), add your chosen links, and your newsletter is ready for sharing with your audience.
LetterFuel offers a variety of pricing options. Until you have 100 subscribers, LetterFuel is free. From 100 – 1000 subscribers, you’ll pay $9 per month. For every thousand subscribers after your first 1000, you will pay an additional $6 per month. Pretty straightforward pricing, right?
If LetterFuel sounds like an excellent addition to your inbound marketing efforts, but you’re not quite sure how it measures up to the competition, check out other newsletters-as-a-service options. From eLink (elink.io) and Curated (curated.co) to Revue (getrevue.co) and Publicate (publicate.it), there are a variety of curated email newsletter tools available to today’s busy business builders. Review your options to see which email marketing tool makes the most sense for your business.
Email marketing is a phenomenal way to get your company in front of potential business partners on a regular basis. Whether you offer a daily or weekly newsletter is up to you, the key is to get started. With newsletter creation tools like these, there’s never been a better time to integrate email marketing into your business development efforts. Are you going to double-down on client acquisition via email newsletter marketing this year?