Content marketing has the power to drive remarkable results. It’s cost-effective, scalable, and provides a long-lasting return on investment. However, its success relies on creating high-quality content. Is this a task your business can handle in-house, or is outsourcing to an agency a better move? In making your decision, it might help to take a…
Influencer outreach, often called influencer marketing, is the process by which a company identifies key individuals and uses them to deliver important content to the target audience. Since credibility is often built on word of mouth, influencer outreach can be a successful avenue for many marketing directives. It can be used to build backlinks, capture…
Direct mail and email marketing are both very powerful marketing mediums. However, people today are bombarded with advertisements all the time. They are on billboards, television screens and mailboxes and inboxes. Depending on how the advertisement is packaged and addressed, it can easily end up in the trash or the junk folder. That being said,…
A well thought out and executed social media marketing campaign can pay dividends for your company. It can boost your revenue while bringing in customers who would never have otherwise found out about your business. However, there are a few key points to consider before running into a big social media campaign, such as: 1)…
In the marketing realm, you can create a metric to track just about anything, and savvy marketers pay close attention to which metrics are the most significant indicators of a successful campaign. Online sales conversions can come in many forms, from various sources, and lead to multiple opportunities. But how can you be sure that…
Social media marketing is undoubtedly a critical thing to be involved in for most brands. Most businesses will focus on some of the more well-known platforms. Therefore, this article explores some of the winning strategies to find success with Facebook marketing. 1. Ensure you have a brand page It may seem basic to discuss building…
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