Every business owner strategies about how to get their product, blog, or online service to potential clients and customers. When the web is your platform, words and images are your tools for bringing in buyers. How do you make sure your website is getting unique, engaging content? How do you balance a tight start-up budget…
The average person spends up to two hours a day on social media. Whether they are liking Facebook posts are commenting on Instagram pictures, social media is a popular boredom killer. Pinterest is especially great for businesses, as 93% of people who use the platform want to make purchases. Each social media account has the…
When search engines began punishing online marketers for things like keyword-stuffing and back-link farming, content marketing went to the head of the class of online marketing. Publishing original content in some ways became the new search engine optimization. Jamming in a bunch of keywords and going crazy with backlinks began to give way to attracting…
Regardless of whether you are running a small business or representing a big corporation, branding is always going to be a large component of your strategy. It is the definitive trusted solution to defining your business, vision, and appeal to your targeted audience. Branding protects your identity in the competitive world and can help you…
What are the elements of an outstanding blog post that serves to drive traffic and engage readers? Despite the reservations that beginner bloggers may have, it does not take too much time or effort to create accessible, enticing posts. Keep these key ingredients in mind as you embark on your journey to create an actionable…
Social media marketing has become a big deal for most people, both from a personal and professional point of view. Twitter is a platform that is relatively easy to use and a great place to influence and communicate with others. However, being able to influence has a lot to do with having a large following….
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