There’s no time like the beginning of a new year to re-assess your marketing strategy. You should look at the media and business landscape to figure out the right methods for growing your brand. This article will explain the best practices for growing your business in 2018. Know Your Social Platforms The landscape of social…
There are plenty of marketers who write great emails. And there are plenty of marketers who write great emails that don’t lead to any sales. The reason is simple: You could have an email penned by Ernest Hemingway himself, but if it’s never opened, it’s never read. This has been a problem for online marketers…
Social media sites are the latest tools that are being used by marketers for advertising their brand and building clientèle. Since social media is still a relatively new concept, people still have a chance to establish a name for themselves on these sites. Popular social media sites include Facebook, Twitter and Google+. In addition to…
Twitter has become an almost indispensable tool for entrepreneurs, small business owners, and marketing specialists. It’s free, universally used, and immediate. It’s also potentially destructive when not used correctly. One of the ways businesses misuse Twitter is with their re-tweets — sharing information with their followers that someone else has posted. It’s great to share…
Episodic content is one of the new buzzterms in marketing today. As companies and organizations compete for the limited time and attention of their would-be customers, they’re looking to leverage what they currently know about the psychology of the viewer. Episodic content involves telling your brand’s story or otherwise engaging with an audience over multiple…
Twitter, Facebook, and other social media platforms are visited by hundreds of millions of people on a daily basis. Because of this, they are great sources for spreading your business brand and reaching new customers. While social media marketing can be a great way to market to customers, doing it effectively is a complicated process….
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