Over 70 percent of American companies now use Instagram as of 2017, (sproutsocial.com/insights/instagram-stats/) and it’s no surprise. Instagram is one of the best places to get more clicks and find new customers, with much higher engagement rates than Facebook or Twitter (webstrategiesinc.com/blog/which-social-media-sites-get-the-most-engagement). However, marketers must understand the culture and aesthetic of Instagram to take full…
Content curation is the practice of finding, choosing, organizing, and sharing digital content about a specific topic. It’s different from content creation because it doesn’t require publishing new material. It only involves sharing existing content with your audience. Benefits of Sharing Curated Content Sharing curated content is cost and time effective. It gives you a…
Over the past decade, social media marketing has grown from a fringe advertising strategy to a vital marketing tool for businesses of all sizes. Social networks make great marketing tools because they require a minimal financial investment and if used correctly, can quickly help a business to grow. Here are eight reasons social media marketing…
As a marketer or business professional, social media can be your best friend or your worst enemy. It can be used to boost your traffic, generate leads, increase conversion rates, and receive an excellent return on your investment. Conversely, the lack of a social media presence can dramatically decrease your online visibility, among other things….
Many businesses flock over to the social media giants such as Facebook, Twitter or Instagram to promote their products and services. However, one often-overlooked platform that holds such a big potential for business growth is Pinterest. The Pinterest system involves the creation of profiles, boards and pins that can be re-pinned and shared by others…
Branding is one of the most important parts of running a business. Businesses without a strong, recognizable brand don’t tend to last long. Building a sustainable brand should be one of your primary goals as a business owner. Check the following branding mistakes below and make sure that you aren’t committing any of them. Failing…
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