Whether you’re aware of human psychology or not, it’s one of the most powerful forces at work in any marketing campaign. Changes to your content which may initially seem insignificant, like shifting the color of a button from one shade of red to another, can actually have a drastic impact on a person’s perception. As…
Business owners and marketers can fall into the same traps as any person making New Year’s resolutions. Just as eating less and exercising more start off strong in January and tend to fizzle by March, so too can business and content marketing intentions that don’t become ingrained habits. Well-intentioned resolutions are only temporary fixes if…
Developing your brand identity can involve a few simple steps or dozens of activities that, due to the sheer volume of tasks, have to be performed or implemented in stages. That is true whether you are focusing on a globally recognized brand like Budweiser, Nike, or Google, or a brand that is known to a…
Pay-per-click (PPC) marketing consistently ranks as one of the most cost-effective forms of online advertising. Whether you’re promoting a product, service or business, you can use PPC to drive conversions. However, you’ll want to avoid making the following mistakes. What is PPC Marketing? PPC marketing is a form of online advertising in which the advertiser…
If you want to increase revenues for your small business, developing a sales strategy is essential. Small business owners who don’t take the time to create a strategic sales plan doom themselves from the start. Business growth doesn’t magically happen, regardless of the product or service offered. You can have a popular product and excellent…
Getting your content seen is only half the battle. The attention you’ve worked hard to capture can all-too-quickly be lost if you don’t provide precisely what your audience is looking for. But what does your audience care about? What do they know, not know, and want to know? Intuition and guesswork aren’t enough, and you…
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