You’ve been posting on your Facebook business page regularly, but have noticed that hardly any of the people who’ve “liked” your page see those posts. You’ve heard about Facebook ads and are wondering if they are worth it. Most businesses should include Facebook ads as part of their marketing routine. Here are some of the…
If you are a business owner, you cannot afford to ignore the internet, but just slapping up a website and creating a Facebook page is not enough. If you want to be successful in the offline world, you need to pay close attention to your online presence. Keeping your online presence fresh and up to…
Over the past decade, social media marketing has grown from a fringe advertising strategy to a vital marketing tool for businesses of all sizes. Social networks make great marketing tools because they require a minimal financial investment and if used correctly, can quickly help a business to grow. Here are eight reasons social media marketing…
Pay-per-click (PPC) marketing consistently ranks as one of the most cost-effective forms of online advertising. Whether you’re promoting a product, service or business, you can use PPC to drive conversions. However, you’ll want to avoid making the following mistakes. What is PPC Marketing? PPC marketing is a form of online advertising in which the advertiser…
Pay-per-click advertising can be a gold mine of opportunity when implemented correctly. Unfortunately, far too many business owners jump into PPC advertising without a clear understanding of best practices. It’s only when advertising dollars have evaporated they realize they’re doing something wrong. To ensure your PPC ads achieve desired results without emptying your bank account,…
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