You’ve been posting on your Facebook business page regularly, but have noticed that hardly any of the people who’ve “liked” your page see those posts. You’ve heard about Facebook ads and are wondering if they are worth it. Most businesses should include Facebook ads as part of their marketing routine. Here are some of the reasons.

Most of your customers are on Facebook. According to Facebook, they have 2.13 billion monthly active users as of January 2018. Considering that the current world’s population is around 7.3 billion, Facebook has an enormous reach that grows every year. Most people in the developed world have a Facebook account. Most of those people spend upward of 20 minutes on the platform daily. Since Facebook has changed its algorithm limiting the organic reach available to businesses, advertising is the best way to get your brand seen by as many eyes as possible.

Facebook highly targets advertising. Facebook gathers a lot of information from its users, including their age, location, and gender, as well as who their friends are and with whom they are in a relationship. They track everything users click on and even where they go. That means that as an advertiser they can help you reach the exact type of person your business is targeting.

You can market to people who have already interacted with your brand. When you set up an ad campaign, you choose the audience that will see the ad. You can create a new audience based on specific demographics. You can upload an email list of current customers and market to them again or to people who have already liked your business page.

Ads are easy to use. All ad platforms can seem confusing in the beginning, but once you get comfortable with using Facebook ads, it’s easy. They have several ways for you make ads, all of which are pretty straightforward. You can set up an ad in a few minutes.

Facebook ads are cost-effective. You can reach a broad audience on Facebook for just a few dollars. Your campaigns can be as big or small as you like. You can boost a regular post on your Facebook business page for just $5 and reach about a 1,000 people. If you post a video ad, you could end up paying only a few cents per view. Prices do fluctuate on the platform, but even if you don’t have an enormous budget, you can run a good campaign.

Ads will increase website traffic and sales. One of the best ways to get more people to buy your product is to tell more people about your product. When a Facebook user sees your brand in their feed on multiple occasions, you build familiarity. Because Facebook targets ads so efficiently, those people are more likely to click on through to your website and buy your product.

Using Facebook advertising can help your business increase brand awareness, website visits, and sales. It is a cost-effective way to boost brand visibility and reach a targeted market. Now that you know the basics, there is no reason not start a Facebook ad campaign today.