Content marketing should help you to establish your brand in a way that makes the audience happy. You want them to stick with you, to continue returning, and to choose you over the competition. To do that, your content has to be what they want. Whatever your business, whatever you do, your content is what…
Social media and social media marketing are incredibly important parts of any online campaign. The problem is that people can get caught up in it. When you’re updating your company’s Facebook page, you’re also a click away from your own page. Staying productive can be difficult, unless you know a few tricks. Dashboards Will Make…
You can reach more people through Facebook than you can through any other website on the internet. It’s a place with one billion daily users encompassing every hobby and interest fathomable, and living all around the world. For all of this potential, too many freelancers and entrepreneurs find themselves overwhelmed by opportunity. Just because you…
The goal of a press release is to make sure your message gets as much publicity as possible. To achieve this, there are some simple rules to stick to that will ensure journalists spread your message far and wide for you. Remember your audience also includes people of influence in the industry as well as…
Promoting a non-profit can prove to be a special challenge: while for-profit organizations often have many resources they can invest into marketing and promotions, non-profits often have multiple places where every dollar could go. That makes it crucial to minimize costs when promoting your non-profit organization, or you may not be up and operating for…
If you want to get the most from any marketing effort, it’s vital you learn to write compelling sales letters that grab your prospects’ attention in a powerful way. When people face many distractions each day, you will want to find a way to stand out unless your goal is to get lost in the…
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