Social media and social media marketing are incredibly important parts of any online campaign. The problem is that people can get caught up in it. When you’re updating your company’s Facebook page, you’re also a click away from your own page. Staying productive can be difficult, unless you know a few tricks.
Dashboards Will Make Things Easier
Social media takes time. Checking Facebook takes time. Checking Twitter takes time. What you can do is to use a dashboard. A dashboard like Hootsuite can help you manage all those social media sites. With one program, you can take a look at all your accounts. It can also help you schedule posts. This allows you to make posts ahead of time, which can be helpful if you’re on a tight schedule.
Get Your Employees Involved
You can’t do it all on your own. Social media is important, but you’ll probably have other parts of your business to examine and run. Get your employees involved by simply having them share, re-tweet, and create posts in the name of the company. Not only will it make you look like a better boss by letting them access their Facebook page during work hours, but it will increase your company’s exposure. Just be sure to select the right employees to do this. Not everyone is ready for the Internet limelight. Set rules with what they can and cannot say online.
Re-Tweet and Share Posts from Others
While you should primarily be sharing stuff that you’ve made, there’s nothing wrong with sharing a post from another company. Good posts, posts that provoke communication, and insightful articles should all be shared. This lets your customers know that you always have your customer’s best interests at heart. This can also lead to a mutually beneficial business relationship with the initial poster, as sharing their post reveals that your respect them.
Talk to Your Audience
Advertising is all well and good, but you’ll end up missing out on the social part of social media marketing. Talk to your followers, start conversations, and reply to them. Make posts that invite a response. Ask them how your business can treat them better. Let them know that what they think is valid. Tell them about future changes that may alleviate their concerns.
The most important part of being productive online is to simply set limits. It’s quite easy to start chasing down videos or adventuring through Wikipedia to find out the origin of cat memes. Establish that whatever social media marketing you or anyone else has to do must be done within fifteen or thirty minutes beforehand. Not only will this get people to work faster, but it will keep them from getting distracted.
Social media marketing is a powerful tool, but it must be used properly. Improper use makes it a waste of time. Proper use makes allows you to spread word about your products, services, and other offerings from the comfort of your desk. There’s no reason to wait. Get to work on those sites right now.