As a marketer or business professional, social media can be your best friend or your worst enemy. It can be used to boost your traffic, generate leads, increase conversion rates, and receive an excellent return on your investment. Conversely, the lack of a social media presence can dramatically decrease your online visibility, among other things….
Branding is one of the most important parts of running a business. Businesses without a strong, recognizable brand don’t tend to last long. Building a sustainable brand should be one of your primary goals as a business owner. Check the following branding mistakes below and make sure that you aren’t committing any of them. Failing…
Developing your brand identity can involve a few simple steps or dozens of activities that, due to the sheer volume of tasks, have to be performed or implemented in stages. That is true whether you are focusing on a globally recognized brand like Budweiser, Nike, or Google, or a brand that is known to a…
Pay-per-click (PPC) marketing consistently ranks as one of the most cost-effective forms of online advertising. Whether you’re promoting a product, service or business, you can use PPC to drive conversions. However, you’ll want to avoid making the following mistakes. What is PPC Marketing? PPC marketing is a form of online advertising in which the advertiser…
If you want to increase revenues for your small business, developing a sales strategy is essential. Small business owners who don’t take the time to create a strategic sales plan doom themselves from the start. Business growth doesn’t magically happen, regardless of the product or service offered. You can have a popular product and excellent…
Affiliate marketing has become a popular way for entrepreneurs to make money online. It involves promoting a product as an affiliate of another company. When someone buys the product or takes the desired action, you’ll earn revenue. However, the success of an affiliate marketing campaign relies heavily on the product. If you’re thinking about trying…
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