One of the most overlooked components of increasing the effectiveness of your search engine optimization efforts is to increase your brand’s usage of infographics. Sure they’re enticing and make for lovely eye candy, but infographics can be a powerful tool for business owners looking for improved SEO. If this is the year you double-down on…
Content marketing for customer acquisition can be a powerful tool when used correctly. Unfortunately, too many businesses jump into content outreach without a clear understanding of potential pitfalls that may negate their digital marketing effectiveness. Wanting to attract potential customers via inbound marketing is an admirable endeavor, but you must be strategic in your approach…
Reputation management is a core component of brand development. Too many business builders focus on elements like social media marketing or content outreach, without investing in reputation monitoring and management for their brand. Without ongoing tracking of your brand’s reputation, your company could be falling out of favor with customers without your even knowing it….
If you are a brand manager hoping to use social media marketing for brand growth, it is imperative you offer high-quality posts for maximum engagement. Social media marketers who don’t focus on top-quality social media posts will often find their outreach efforts offer little ROI (return on investment). To ensure your social media marketing posts…
Ephemeral content is fleeting, whether merely for a limited time or designated to be seen for a few seconds before it disappears. This material creates a sense of anticipation and inclusion in the customer since content these days can be captured instantly and usually lasts for a long time. Engaging with content that may disappear…
Content marketing is one of the most effective ways of building up a brand. But coming up with new content to produce on a consistent basis isn’t easy. One way to get around this issue is by repurposing or reusing old content. While it may sound like a toxic practice, it’s important to know that…
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