There are plenty of marketers who write great emails. And there are plenty of marketers who write great emails that don’t lead to any sales. The reason is simple: You could have an email penned by Ernest Hemingway himself, but if it’s never opened, it’s never read. This has been a problem for online marketers…
Social media sites are the latest tools that are being used by marketers for advertising their brand and building clientèle. Since social media is still a relatively new concept, people still have a chance to establish a name for themselves on these sites. Popular social media sites include Facebook, Twitter and Google+. In addition to…
Twitter has become an almost indispensable tool for entrepreneurs, small business owners, and marketing specialists. It’s free, universally used, and immediate. It’s also potentially destructive when not used correctly. One of the ways businesses misuse Twitter is with their re-tweets — sharing information with their followers that someone else has posted. It’s great to share…
Episodic content is one of the new buzzterms in marketing today. As companies and organizations compete for the limited time and attention of their would-be customers, they’re looking to leverage what they currently know about the psychology of the viewer. Episodic content involves telling your brand’s story or otherwise engaging with an audience over multiple…
Regardless of whether you are running a small business or representing a big corporation, branding is always going to be a large component of your strategy. It is the definitive trusted solution to defining your business, vision, and appeal to your targeted audience. Branding protects your identity in the competitive world and can help you…
Compelling content isn’t easy to just whip up. There is no secret recipe or content bank to visit. It comes from emotion, a real, gut-touching inspiration that connects people to the words they read. All decisions are based on how people feel, especially purchasing decisions. Examine content that hasn’t been converting, and it probably lacks…
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