“Tell me and I’ll forget, show me and I might remember, involve me and I’ll understand.” Benjamin Franklin, a Founding Father of the United States By Bret Wallace Benjamin Franklin certainly was a forward-thinking gentleman, but it’s doubtful even Good Ol’ Ben could have imagined the kind of future today’s youth are experiencing. With the…
Content marketers rely on their ability create relevant, timely content. And there’s no harm in that. But capturing an audience based on one particular moment in time means that once that time has passed, the content’s usefulness has also passed. You publish one thing, and there’s a one-time payoff. That means there’s value in creating…
Every shopkeeper, entrepreneur, salesperson, and store clerk worth their salt shares one common goal. Without exception, the key to a successful business is to create a steady stream of repeat customers. While it’s great to see a new, satisfied customer at your register, it is rewarding to know you offer something worthwhile that keeps that…
Setting up a business online can be an exciting process. However, there are also challenges, especially when it comes to attracting new customers. Whether you are offering a service or a product, the steps you need to take in order to find new clients and buyers are similar. New customers are often looking for a…
You know what a meta description is, right? It’s that line or two of text, describing a web page, that appears below the title and URL of a site in search engine results. And it’s important. When you’re creating content marketing, it might not seem that important. You’re wrapped up in putting a catchy title on…
Over 70 percent of American companies now use Instagram as of 2017, (sproutsocial.com/insights/instagram-stats/) and it’s no surprise. Instagram is one of the best places to get more clicks and find new customers, with much higher engagement rates than Facebook or Twitter (webstrategiesinc.com/blog/which-social-media-sites-get-the-most-engagement). However, marketers must understand the culture and aesthetic of Instagram to take full…
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