Questionnaires are an invaluable market research device for learning more about your readers, customers, or membership base. Thanks to the proliferation of free, web-based survey tools, performing survey research is easier than ever. Despite these tools’ incredible ease of use, creating an effective survey still requires careful, considered thought. Mistakes often arise when a questionnaire…
Ephemeral content is something that only lasts for a specified amount of time before disappearing, and increasing numbers of social media outlets have been using it in recent months. Some examples of ephemeral content are livestreamed videos and stories, which feature videos and pictures from a user’s day that disappear after 24 hours. Many people,…
If you are looking for a way to grow your restaurant business and to take your results to new heights, you are likely searching for an effective solution. You will face a range of challenges along the way, and many options will present themselves to you. You will need to find a tactic that stands…
The main purpose of your website is to capture email addresses. This is often more important than selling a product since a person on your email list can be marketed to repeatedly. A typical way to get a sign up is to offer some kind of giveaway. A visitor can download a free report or…
Whether you’re running a small, family-owned business or you’re in charge of marketing for a larger company, it’s important to create an interactive social media presence for your customers. Today’s modern shopper doesn’t have time to sit down and search for business hours or sales and company information. Instead, this information needs to be readily…
Episodic content is one of the new buzzterms in marketing today. As companies and organizations compete for the limited time and attention of their would-be customers, they’re looking to leverage what they currently know about the psychology of the viewer. Episodic content involves telling your brand’s story or otherwise engaging with an audience over multiple…
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