Whether you’re running a small, family-owned business or you’re in charge of marketing for a larger company, it’s important to create an interactive social media presence for your customers. Today’s modern shopper doesn’t have time to sit down and search for business hours or sales and company information. Instead, this information needs to be readily available on your company’s social media websites. If you’ve never managed the social media side of a business before, this task can seem challenging. Fortunately, there are several things you can do to simplify social media management. Here’s what you need to know.
First off, make sure you choose the same username for each social media platform. This will enable customers to quickly and easily find your company’s page on different media platforms. For example, if your business is called “Blueberry Cupcakes,” you should use the username “blueberrycupcakes” across all social media websites. If you mix it up and try to get creative with your name, you’ll alienate consumers and make it more difficult for them to locate you online. This can result in poor interactions with customers, as well as lower sales.
Next, ensure that you have professional images for all of your social media sites. Never use a sloppy selfie or blurry photograph for your profile picture. You should either use your company’s logo as your header image or an official-looking photograph. Remember that customers visit your page for a variety of reasons. They may be looking for your business hours or your address. They might want to contact you or find out about sales. Your image is the first thing customers notice when they pull up your business page, so make sure it’s something that adequately showcases the value and importance of your company.
Finally, make sure you update your social media sites on a regular basis. Some companies make the mistake of creating a Facebook or Instagram page, only to forget to update the site. Remember that customers will be looking for current, up-to-date information about your business. It’s important that you post new information and pictures at least three times each week in order to keep your customers interested in your page.
While marketing is an ongoing process, creating and maintaining your social media pages is an effective way to reach out to new and current customers. Remember to always behave in a professional manner online. Your social media page could be the first encounter a customer has with your business, so try to make it a good one.