Direct marketing has a proven track record of getting profitable results. Whether by mail, email, or even SMS message, placing a personalized message directly in front of a consumer has repeatedly been shown to lead to conversions and profit. The tricky part is putting together a good list of prospects to use in your mailshot….
Anyone involved in online marketing has heard about SEO in their sleep. It is crucial to marketing efforts, and it directly affects the bottom line. Large firms employ people specifically to concentrate on this one specific aspect, and for a good reason. SEO refers to search engine optimization. It makes a website discoverable to the…
Retail marketing slowed to a virtual crawl last year as analysts everywhere predicted the fall and death of the entire retail industry. There were many casualties, and even the oldest and most established retail brands were not immune. Victims had slowly begun to disappear from the site the year before the corporate giants felt the…
Without strong branding, marketing your company will often be a case of running faster to stand still. A good brand boosts the power of your other efforts by reducing the resistance of consumers, helping your marketing messages to hit their mark. Brand building is a science in itself, but one of the most important foundations…
Brands now realise how important it is to get content marketing right. The digital age means there is a significant advantage to writing good articles and blogs and that can generate traction for your website. There are various considerations to think about before writing content, and it’s essential to take search traffic and SEO into…
One of the key benefits of having a content calendar in place for your medical marketing team is the ability to have a structured workflow. You know who is responsible for doing what as well as when the task is due. It also allows you to visualize how and where the content will appear for…
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