If you want attention paid to your marketing, especially on the Web, you’re competing in a gigantic marketplace. You’re also asking for time from a busy prospect or reader of your material. Particularly in a marketing email or a Google search result or webpage title, people these days will spend less than a second or…
Any business these days, even a tiny work-from-home business, needs some type of internet presence. No matter who your customers are, consumers or other businesses, they will almost certainly check you out on the web no matter where they first learned about your business. The smaller businesses, particularly work-from-home and single operator or freelancing gigs,…
If you are like other professionals, you are always searching for new ways to enhance your profitability and effectiveness. You can use many tactics to arrive at your desired outcome, but few are as effective as harnessing the power of sales copy. When you take the time to craft it correctly, a compelling sales letter…
Paid marketers and even business owners often dismiss the power of email marketing. This is typically because they have run an unsuccessful campaign in the past and didn’t reap any benefits from it. Research shows that for every dollar spent on email marketing, a company makes a resounding $40. Those are staggering statistics and the…
Starting a new business involves a lot of planning and details. In today’s online world, when it comes to marketing, if you don’t have a website, you’re a second-class business in your market niche. You definitely need a website. Sure, you can rely on Facebook for your online presence, but you lose a lot of…
There are articles everywhere telling you that the average Internet user will only give their attention to a search result listing or article/post title for one to three seconds before making a decision. In that very short time period, you will either get that click and business or lose them, perhaps, forever. You’re likely familiar…
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