Even with the rise of online and mobile shopping, consumers still make a substantial amount of purchase decisions in a physical retail store. This is an important consideration as managers are planning their store layout and design. How do you approach your retail design with the best sales optimization? Here are some practices and tips…
Affiliate marketing has become a popular way for entrepreneurs to make money online. It involves promoting a product as an affiliate of another company. When someone buys the product or takes the desired action, you’ll earn revenue. However, the success of an affiliate marketing campaign relies heavily on the product. If you’re thinking about trying…
According to Hubspot, only 30% of B2B marketers reveal that their organizations are effective at content marketing. A big reason is that many do not test their efforts to discover what’s producing results and what needs modification for success. Merely creating, publishing, and promoting content is not enough. It’s important to measure your content’s performance…
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