Snapchat is fun and easy to use. Most people intuitively understand the interface after a few minutes, and are delighted by the depth of the app’s features. Brands that create content on this platform every day can get a lot of attention. Snapchat is tough work, however, and it’s hard to keep up this daily pace…
If you have noticed that you are not getting the number of sales for which you had hoped, you are probably looking for ways to increase your sales so that you can boost your profitability. You have many options from which to choose, but email marketing is one of the most effective. It involves setting…
Content marketing is king when it comes to generating new leads to your website, business, or product. In fact, it has shown to be three times more effective than other outbound strategies such as backlink creation, e-mail marketing, and press releases. On top of that, content marketing is more cost-effective, costing approximately 60 percent less…
Does your business have a digital marketing strategy? The answer is almost certainly yes. With so many businesses focused on digital marketing, there’s a big opportunity in promotional products. You can use this underutilized marketing channel to engage directly with fans and prospective new customers. Studies show that 70% of consumers will be glad to…
When search engines began punishing online marketers for things like keyword-stuffing and back-link farming, content marketing went to the head of the class of online marketing. Publishing original content in some ways became the new search engine optimization. Jamming in a bunch of keywords and going crazy with backlinks began to give way to attracting…
Regardless of whether you are running a small business or representing a big corporation, branding is always going to be a large component of your strategy. It is the definitive trusted solution to defining your business, vision, and appeal to your targeted audience. Branding protects your identity in the competitive world and can help you…
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