Google is the most popular and largest search engine in the world, but the site in second place may come as a surprise. YouTube is currently the second largest search engine, its platform comprised entirely of videos. Starting as a niche and nuanced site more than a decade ago, YouTube has come far–and it is…
Social media from a business context is becoming very popular. It’s certainly true that most brands feel the need to have a strong presence. Obviously, it’s lovely when all those engagement levels can be influenced by organic activity exclusively. However, most brands need a helping hand to bring more exposure to content and more fans…
It’s not too late to start a successful Instagram page. You can use the basics of content strategy and promotion to reach fans with your posts. One of the biggest tricks to social media success is to keep it simple. Don’t overwhelm yourself with complicated goals and difficult tactics at the start. Instead, use these…
If you’re concerned with the methodology behind growing your business or brand, you may have noticed, time and time again, that marketers sing the praises of email lists. What is the value of an email list? Email subscribers reflect that group of potential buyers who are interested in what you’re doing and selling. Whether you’re…
If you’ve been on YouTube for some time, you may be wondering how to rank highly and how to generate more views. YouTube’s search algorithm relies heavily on the number and concentration of niche keywords you incorporate into your videos. Using actionable keywords, therefore, is the key to getting more traffic, more conversions, and ultimately,…
Every shopkeeper, entrepreneur, salesperson, and store clerk worth their salt shares one common goal. Without exception, the key to a successful business is to create a steady stream of repeat customers. While it’s great to see a new, satisfied customer at your register, it is rewarding to know you offer something worthwhile that keeps that…
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