Anyone involved in online marketing has heard about SEO in their sleep. It is crucial to marketing efforts, and it directly affects the bottom line. Large firms employ people specifically to concentrate on this one specific aspect, and for a good reason. SEO refers to search engine optimization. It makes a website discoverable to the…
Agencies and self-proclaimed gurus always talk about how social media marketing is key to increasing traffic to any website. There is certainly truth to this, but there is a lot that goes unsaid. What social media channels are being used? What kind of traffic is being sent to the site? Is this increased traffic doing…
If you have an online brand, then you are most likely utilizing search engine optimization. The movers and shakers in the SEO game who got in early are now generating an incredible amount of organic traffic. The secret to executing a well-organized SEO campaign is the keywords. Understanding what the keywords are and how to…
If you want attention paid to your marketing, especially on the Web, you’re competing in a gigantic marketplace. You’re also asking for time from a busy prospect or reader of your material. Particularly in a marketing email or a Google search result or webpage title, people these days will spend less than a second or…
There are articles everywhere telling you that the average Internet user will only give their attention to a search result listing or article/post title for one to three seconds before making a decision. In that very short time period, you will either get that click and business or lose them, perhaps, forever. You’re likely familiar…
Search engine optimization is a great way for anyone to bring targeted traffic to a website when the goal is to increase sales. But if you want to get the most from your effort, creating compelling content won’t be enough on its own to provide you with the results for which you have been hoping….
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