Having a strong online presence is essential when it comes to selling music. The more access points individuals have toward your content the more likely they are to hear the music, which results in more downloads and higher revenue streams. There are many different ways to have a strong Internet presence, ranging from having your own website to uploading content to social media sites such as Facebook, Twitter, and YouTube.
YouTube is one of the best for showcasing media, as audio and video content play directly on the website and is exactly what individuals are looking for when they visit the website. If you’re looking at placing content onto YouTube in hopes of bringing more attention to your music, there are some specific editing techniques and tips you need to follow and abide by in order to receive the most attention and increase your ability selling music.
1) No Copyright Material
It is fine if you use your own music (in fact, you should), but you don’t want to use any other copyright material. Google is very good at finding out if the content you are using has a copyright placed on it or not. If it does, the video may be pulled from the site, or at very worst, you’re not allowed to monetize the video, which means you can’t earn money off of the video you place on YouTube. This might not be your goal, but ultimately, if you’re looking to upload any kind of material to the internet, never use something another party owns.
2) Keep It Short
In the world of the internet, most users have a very short attention span. This is due to so much other material available online. If a user isn’t completely entertained they are just going to click off onto a different video, image or subject. It is important to keep the video down to a few minutes in length. Don’t edit any videos that are over 10 minutes. People want to be entertained quickly, so try to provide this in a short of time as possible.
3) Include Logo
Once you upload material to the internet, it is available for others to see and even download. This leaves you susceptible to others online taking the content and using it as their own. This is copyright infringement and they are not allowed to do this, but it happens all the time. To help prevent this, place your logo in the corner of the screen, include information specific to your company or even place a watermark onto areas of the video. This way, it makes it far more difficult for individuals to steal your content.
When it comes to selling music, you want to make your videos easily found online. This is all done with the help of the video keywords. These keywords help those searching YouTube and the web finds your information. Make the keywords specific to the video and songs you are providing, which makes it more likely for someone to locate the videos while online.
5) Make it Simple
Some of the best videos online are the simplest ones. It doesn’t require heavy, quick edits or disorienting camera shots. In fact, many people find quick editing offsetting. Sure, you want to be cutting edge, but without the right experience in editing this way, it can completely backfire. Try to cut the video to the beat of your music, which makes for smooth transitions between cuts, and eventually, with enough experience you’ll become more comfortable in using fast and quick edits.
YouTube provides you and your business with ample outreach potential. However, in order to increase visibility and watch numbers, you need to follow through with these simple tips. By doing so, you’ll eventually grow your YouTube channel, all while promoting your business at the same time.