Face it, you are nobody in today’s business world without a website. Its that simple. A website is good for marketing, conversions and credibility. You can advertise in print until you are blue in the face. When people see your ad or come across your business card, guess what they are going to do. They are going to look your business up online. No website? No real business.
So, you need a website. Sure, you can pay people to build it. Everyone has seen those commercials on television. They will have your site up and running in no time. Even if it is something you are happy with in the beginning, they will lock you in. Once your business outgrows them and you are ready to move, it won’t be easy. So, what is the answer? WordPress is the absolute best for powering your business website, and here’s why.
No, not a ready-made support staff you can call, but there is an abundance of support out there for WordPress. You can troubleshoot absolutely anything and most of the time, it’s free. You can find free tutorials, discussion boards and virtual assistants on the internet. WordPress powers more than 25 percent of the sites on the internet, so there is no shortage of support out there for the software. That should give you some peace of mind.
It Is Free
You may still need to pay for a hosting service, but you can get started with WordPress for free. This is very appealing, especially for a startup without a lot of expendable cash flow. As your business grows you will likely need to pay for additional features, but it is all customizable. This means you only pay for what you need. There is no long-term mega-contract insisting that you pay for multiple features you will never use.
Plugins add features to your website. Whether you want to automate back-ups, registration options for visitors, lead generation forms or almost anything else you can think of, there is a plugin for it. This highly customizable feature is very attractive to business owners maintaining a website. It offers the control they want to do what they need with their business.
This is one feature that is often overlooked but nevertheless very important. WordPress is very simple to set up and use even for beginners. The WordPress platform makes it easy to create a website platform, install a theme and post content in a very short time. Sure, you can pay someone to do it for you, but with such a user-friendly format you don’t need to.
WordPress supports some SEO functions, which is important for a start-up. This search engine friendly system of publishing content supports all major SEO plugins. Your company won’t be found without optimization, so why wouldn’t you power your site with a platform that supports these functions? Even if you are new to SEO, the ideas are easy to implement on this platform.
WordPress themes are designed to be mobile-friendly, which is major to your SEO strategy. Many people search from their phones these days and you can be confident that your website will be just as inviting and easy to navigate as it is on a desktop or laptop. All your website’s features and pages will be just as attractive on a mobile screen, which means less work for you.
Building a professional business website is a must in today’s digital economy and WordPress makes it simple. There is plenty of free help available on the internet to guide you along the way. WordPress isn’t perfect, but its pretty close for those of you who need a business website.