Influencer marketing is one of the best ways to grow your digital brand. If you can get the right influencers into your network, the resultant shout-outs and mentorship can enable you to get more followers for your social media pages.
The best part is that as your pages gain followers, you can reach even more prominent influencers. Your digital platform will grow and become more useful in helping you achieve your goals.
This list offers three tactics that can get you into conversation with influencers. Once you can talk to an influencer a few times, you’ll have the awareness with them that you need to send a direct message. You can use these three tactics to grow your network in a big way.
(1) Leave Comments on Influencer Content
The simplest way to get an influencer’s attention is to give them your attention first. Don’t ask them to look at your blog or any other favors. All you do is leave comments on their content that engages with their ideas.
When you leave a comment on an influencer’s blog, they may notice it. Do this several times for the same person, and they sometimes start to recognize your name. If you are engaging in dozens of different pages, this will lead to at least one or two valuable relationships.
(2) Create Content For Influencers
There are many different demographics that you can target on the internet. One of those is the “influencer” demographic. Influencers, who typically spend a lot of time online as well as recording videos and other content, often focus on marketing and social media.
If you create content that interests the influencers of your niche, you will attract them into your audience. For example, you could blog about your efforts as a social media marketer to attract other marketing-minded folks. That isn’t the most straightforward tactic, however. It’s like a puzzle to figure out how you can create content that attracts influencers to you. If you pull it off, the rewards are significant.
(3) Use a Monthly Mindset
You can aim to build at least one meaningful new influencer relationship per month. If you are reaching out to authoritative influencers, one per month is enough to make a huge difference for your brand.
You need patience to endure the down periods and bad luck that can happen with influencer marketing, resulting in slow progress for a week or two. A month is long enough to engage with many different people and to expect at least one “lucky” thing to happen as a result.
You Can Develop Influencer Relationships
There is nothing magical about building a network of influencers. If you can understand the underlying motivations of what social media marketers do, then you can find common ground that lets you connect with successful people.
Over time, your influencer network develops a sort of magnetism. Once you draw a few great influencers, other ambitious people will start trying to meet you.
That is how the transition from newbie to experienced influencer takes place on social media. Once you become the one who is connected and in the know, you should make sure to devote some time to the people who try and network with you.