Every brand, business, and marketing expert should be spending a ton of time building their Facebook page. This is the most important platform with the largest number of users out of all the social media networks.

If you can reach a large audience on Facebook, you can monetize your page continuously and reinvest some of the profits back into ads for an upwards cycle of success. This is an extraordinary opportunity.

Don’t settle for a mediocre social media presence. Use these five tactics to enable yourself to reach a larger audience on Facebook and you can grow from there.

(1) Document Your Life Daily

The fastest way to improve your social media presence is to develop the daily habit of documenting your life through video, audio, and/or text. This is commonly referred to as vlogging, but it doesn’t have to be in the format of you talking to your smartphone. You can capture footage and write about interesting scenery you see, conversations you have and hear, and the hobbies and interests that grab your attention.

(2) Get Feedback From Colleagues

Other social media marketers are the best people to go to for feedback. When you aren’t sure about a piece of content or when you are reviewing your results from previous weeks, go to a trusted colleague and ask them for honest critical advice on how to improve. Your friends and family are too likely to be polite rather than honest, so it’s better to find someone with whom you are acquainted, but not emotionally close to.

(3) Seek Free Opportunities to Trend

Trending post opportunities aren’t all reserved for A-list celebrities. Many platforms, including Facebook, have a long tail of content categories with low competition. You could trend for the game of kendama, baking cupcakes, or for your obsession with modifying guitar pedals. Whatever the long tail of your brand is, that’s where you can trend in your earlier days.

(4) Pay to Boost Your Reach

Money isn’t the only answer to social media marketing, but it is the fuel that you can pour on the fire. Once your content is reaching and entertaining a small group of dedicated fans, any opportunity for paid advertising will make a big difference for your growth rate. Be sure to use A/B testing and don’t throw good money after bad on any ad campaigns with unsatisfactory results.

(5) Direct Message Popular Influencers

If you reach out to 5-10 new influencers per day, you may get a response from one or two per week. If that doesn’t seem like much, remember that a single mega-influencer who decides to support you can 10x your popularity overnight. This is the hugest opportunity for “overnight success” but it involves a ton of short-term rejection. If you are experienced with traditional salesmanship skills like cold calling, then the direct messaging route is for you.

Build Your Facebook Audience

There seems to be very little risk of Facebook “going the way of Myspace” like people used to talk about in the early 2010s. At this point, it’s clear that a popular Facebook page is a good long-term resource for any brand.

Take the active approach to this part of your business. Go on the offense and build up your first few thousand followers within a year from this moment. You can use the tactics from this list to make it happen.