Not so long ago, search engine optimization was all about gaming the numbers. An obsession with keyword density came and went, then a backlink frenzy took over the SEO world. However, search engine algorithms didn’t stand still in the face of all this manipulation. SEO today is a very different beast. While backlinks and on-page…
The development of effective marketing strategies can mean the difference between a business that flourishes with the influx of new leads and one that struggles to nail down a handful of interested prospects. The right content, audience, and avenue all coincide with relatable messaging that encourages consumers to click the “Buy Now” button. As marketers…
Content marketing has the power to drive remarkable results. It’s cost-effective, scalable, and provides a long-lasting return on investment. However, its success relies on creating high-quality content. Is this a task your business can handle in-house, or is outsourcing to an agency a better move? In making your decision, it might help to take a…
Influencer outreach, often called influencer marketing, is the process by which a company identifies key individuals and uses them to deliver important content to the target audience. Since credibility is often built on word of mouth, influencer outreach can be a successful avenue for many marketing directives. It can be used to build backlinks, capture…
Most business owners will be familiar with the concept of search engine optimization (SEO) for their company’s website. However, many may not know exactly what it means or what it entails. Indeed, there are a number of common misconceptions and misunderstandings surrounding SEO, such as: 1) The SEO process always remains the same. One of…
Direct mail and email marketing are both very powerful marketing mediums. However, people today are bombarded with advertisements all the time. They are on billboards, television screens and mailboxes and inboxes. Depending on how the advertisement is packaged and addressed, it can easily end up in the trash or the junk folder. That being said,…
Send this to a friend