A well thought out and executed social media marketing campaign can pay dividends for your company. It can boost your revenue while bringing in customers who would never have otherwise found out about your business. However, there are a few key points to consider before running into a big social media campaign, such as: 1)…
In the marketing realm, you can create a metric to track just about anything, and savvy marketers pay close attention to which metrics are the most significant indicators of a successful campaign. Online sales conversions can come in many forms, from various sources, and lead to multiple opportunities. But how can you be sure that…
Social media marketing is undoubtedly a critical thing to be involved in for most brands. Most businesses will focus on some of the more well-known platforms. Therefore, this article explores some of the winning strategies to find success with Facebook marketing. 1. Ensure you have a brand page It may seem basic to discuss building…
Link building is an important part of SEO. Without authoritative links pointing at your site, your optimization efforts are nil. Search engines specifically look for these links and consider them in their advanced algorithms when determining SERPs. The thing is that it can be difficult to earn the type of powerful links that really benefit…
It can be incredibly discouraging to take a look at your email analytics and find that your open rates aren’t nearly what you were anticipating. What happened? Well, it could be many things. The good news is that there are ways to improve the chances of having your marketing emails opened. Let’s explore some of…
Many brand marketers and business owners wait until the end of the year or the beginning of a new year to revisit their current marketing strategy. They look at the end of a year/beginning of a new year as the perfect opportunity to review how their existing marketing initiatives are working. Savvy brand builders don’t…
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