The Twitter platform is a completely different world than other social media platforms, at least when it comes to business. It has the same incredible reach and the same massive potential, but it works differently than other platforms. The Twitter audience expects businesses to follow certain rules on the platform, but they are not always…
For those who may be unfamiliar with the term, UI refers to user interface. A great user interface benefits both the end user as well as the site owner because it helps close the gap between the people who develop the ideas and the visitors who actually interact with them. Focusing heavily on usability and…
Meta tags are the face of your website. This is the first impression – what people are going to see before they ever click on your page. A properly worded meta tag will engage your customers before they ever open your website, just about forcing them to click on your link to find out more….
When it comes to maximizing your chances of generating leads, you want to be sure to leverage social media. Here are some of the best ways to generate leads using social media. 1. Share Content. One of the best ways to generate a significant number of leads using social media would be to share all…
There are numerous factors that can affect the click-through rate for your website. To ensure that as many people are clicking your link as possible, you have to figure out what affects it. One thing to consider is the URL structure of your page. This is something too many overlook, and a simple change to…
The way that marketing is done today has certainly changed over the last few years. Most brands are now turning to inbound marketing rather than the more traditional forms of marketing. The concept of inbound marketing is straightforward enough by reaching customers on their natural path organically rather than diverting customers through paid promotion. This…
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